attitude surveys covering:
(line, quality, packaging etc)
is mostly described as Public Relations. We prefer to define PR in
a wider sense as a part of the companys Coordinated Communication
Plan. When our company started we were called a full service advertising/
marketing and promotion agency. We, and our clients, have always regarded
us as Communication Consultants.
PR will always be an important part of the services we provide, and
an integrated part of any companys communication with its shareholders,
employees, clients, suppliers.
We create long term, well functioning, and carefully budgeted Communication
As we are constantly working in the market place we notice sometimes
faster than our clients when trends and lifestyle change.
We have the advantage of looking at their market place objectively-
that is what they are paying us for.
Some of our clients do not have their own marketing departments, and
few have made provisions for PR within their plans.
Our mission is to make sure that our clients products and services
get the attention they need to take a position in highly competitive
PR starts within the company.
All employees should be aware of the fact that they work in a company
with a clear policy to build and maintain the right image for their
products and services and in addition to this have a clearly defined
plan to achieve set goals.
After briefing by our clients about their objectives, priorities and
target groups we develop the communication plan with all components
such as staff information, and all activities interlinked and planned
in detail to achieve maximum impact. Copy and graphic platforms are
revised to fit the intended position in the market and all information
material adapted to the
COORDINATED COMMUNICATION PLAN.
The media exposure plans are divided in advertising and conventional
PR. In the latter the clients message never appears as advertising,
only as genuine news, that serious editors wish to publish.
We also include detailed plans for media relations and crisis handling
for those clients that do not have their own Press Officers or crisis
PR for New companies reads Coordinated Communication
Many newly started companies have excellent products and services
with experienced engineers, technicians, and financial departments,
but have little or no experience of coordinated communication planning.
Hence, their marketing budget is not fully utilised.
Our philosophy is to grow with our small clients. If we can help them
use their marketing budget wisely, they stay with us. Some of our
clients came to us as newly started companies more than 20 years ago
and are still with us.
and copy profiles (logotypes, product and sales arguments, manuals
and production of all printed and presentation material (Stationary,
packaging, vehicles, sign etc).
activity plans (advertising, sales promotion, exhibitions, DM, PR
etc) with in-built checkpoints to provide maximum flexibility and
copy, design and production of data and product sheets, technical
descriptions, instruction manuals and handbooks, Direct Mail, Point
of Purchase material, brochures, annual, quarterly and monthly reports.
copy, design and production of material for all types of media, traditional
and modern; Press, posters, videos, radio and TVspots, web pages,
clients who work with inhouse magazines we offer initial development,
copy, and layout, complete print originals and print services. We
also build and update mailing lists, and undertake distribution.
and production (Sales Tools, games, movies etc)
wide web services
Sales channels. Devising safety systems for intranet and interactive
Web pages (Producing, hosting running, updating, statistics, follow-up,
service, training, and telephone support).
designing, ordering, costing, and producing display units and complete
stands. Designing and producing invitations, programme presentations
and press material. Devising service schedules and training staff.
Supervising and co-ordinating production and follow-up activities.
booking, co-ordinating all stages of a conference including setting
time schedules, booking venues, hotels, restaurants and entertainment.
Developing, designing, and producing all associated printed and promotion
development and training are integrated elements of all SEWELL MARKETING
services. Particular attention is paid to the possibilities of rapid
impact provided by new media. SEWELL MARKETING develops practical
training packages to give clients the skills needed to make full use
of all modern communication methods:
knowledge of commonly used computer programs
to write and receive email, for production purposes (proofs, attached
files, photographs, illustrations etc)
individual training courses for marketing assistants include a glossary
in English and Swedish for the production of advertising and promotion
material, ordering media space etc)
Proof reader's marks
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often feel unsure, even after completing courses. SEWELL MARKETING
offers ongoing telephone "booster-support" in sales, marketing, computer
and associated subjects from highly trained, well-informed staff.
filing and storage
of the new services we offer is the scanning, filing, and storage
of material (photos, graphics, digital originals etc). This is kept
in the form of a "client data bank" from which distribution can be
undertaken at any time to media, publishers, subsidiaries, agents
and distributors on a world-wide basis.